Is your school worried about student numbers?
With pressures on schools increasing how you market your school to prospective parents is becoming more and more critical.
Workshops and projects built around your schools needs.
Using my years of experience my workshops provide support and skills where you need it the most - to increase your student numbers.
Content
Workshop
The chances are your school budget is unlikely to have anyone experienced in this area.
Whether it's creating social media, updating your website or promoting an open day it requires good content. This practical workshop includes
- What makes good content
- Getting your message across
- How to make your design stand out
- Repurposing content to save time
- The top ten tips to guide you.
Costs
Minimum 4 people
£70 per person
£60 per person for 6 or more.
Arrange a workshop
Open Day
Workshop
Your open day is probably one of the most critical events your school hosts but does your team know how to host one that really has an impact?
This 2 hours workshop leads you through the process to ensure that you deliver an experience that really showcases your school. It includes
- Planning
- Marketing
- Delivering a parent focused event
- Follow up
Costs
Minimum 4 people
£70 per person
£60 per person for 6 or more.
Website Content
Workshop
Your website should be your effective marketer but for most schools it is not working as hard as it should be.
Most school website providers only provide the structure and little guidance on the content and it is this that really matters. This workshop includes
- Why your homepage is the window to your school
- Writing content that engages
- Less is more on information
- Prioritising what matters.
Costs
Minimum 4 people
£70 per person
£60 per person for 6 or more.
Why choose me?
- I understand your challenges - having worked across the sector for over 15 years.
- I speak your language - schools work differently to business and I truly understand that.
- I understand the parent viewpoint - and what's important to them.
- Fully DBS Checked
The education landscape is changing . . .
With a decreasing birth rate, continued freeze on budgets and VAT on private schools the pressures are higher than ever.
Student numbers matter whatever type of school you work at because low numbers mean more pressure.
Schools are often concerned about investing in external support due to cost which, when budgets are tight is a valid concern. The real cost comes however when student numbers drop and redundancies need to be made.
However, a better way is to consider it is to think what do we need to invest to ensure that numbers not only stabilise but grow? An investment now could make a real difference to
- Increasing your awareness and engagement with potential parents
- No of students attending
- Reducing time and effort on ineffective communication.
Can your school afford not to invest in the help and support it needs?
Competition for students is increasing.
Keeping your school viable means ensuring you have the right student numbers but in most cases it is left to someone with no experience in marketing or admissions to drive.
This exposes the school to real risk. Student numbers must be a whole school responsibility and those in the front line of marketing and admissions need to have the skills to make an impact.
Your marketing reflects on your school.
We live in a world where judgement is made quickly. Your marketing reflects how your school operates. So if it is unprofessional, unclear and hard to read that's the impression it will give your prospective parents.
It also needs to help you stand out from the crowd. Every school has something unique to offer they just need to know how to find it.
Parents are drowning in communication.
Effective communication is a real skill but in most cases parents are drowning in sea of communication that is often disjointed and written for the academic not the parent.
This means they tend to miss out on what's important causing repeat, emails, calls and messages to the school.
How I work with you
I understand the pressures schools are under and therefore my approach is designed to fit with your needs and the way you work.
Identifying
your pain
points
Sometimes the problem isn't where you think it is, which is why I always start with ab free one hour discovery call.
This enables me to understand more about your school and how you work and start to understand what you do really well as well as where your challenges are.
Evaluating your parent experience
My experience enables me to evaluate your parent experience from the first google search, through to enrolling their child and how you engage with them as a student.
I know that all schools are different so I always create an approach to suit your school's needs.
Reports
and recommendations
Once complete you'll receive a detailed report highlighting the strengths and weaknesses of your marketing and admissions along with recommendations on where to focus first for maximum impact.
I can then work with you to develop an action plan aimed at addressing and improving these key areas.
Solutions to fit
your needs
My approach is always to keep it simple as I know you already have a busy school to run.
So, whether you want to manage everything in house but just need some expert advice, or, you'd like me to create a completely new approach for your marketing and admissions I have the skills to deliver it for you.
Easy to budget
approach
I prefer to work with you on a regular basis, as my experience shows this fosters better relationships, builds trust, and delivers superior outcomes.
Once we have agreed the right approach the pace of progress is entirely up to you, but I recommend a minimum of 8 hours per month - £640.
Get in
touch
A one hour free call could provide you with valuable insights into opportunities your school is missing out on and ways to solve them.
It might be the best hour you spend this academic year.